Fake it ’till you make it: Fake Reviews

Fake Review Spam in the Dental Industry


In this well written article by CatalystEmarketing.com, we are provided beneficial insight into the deceitful and unconscionable practice of public manipulation used by supposed “Dentists”.


Though this blog is about marketing; the expose into the mentality of the Dental industry to lie and deceive potential patients is psychotic!  This is a gem:

Here are two of the many fake “patients” that left reviews for Dr. Hopkins: George with 172 Fake Reviews. Oh and here’s a screen shot for posterity in case Google deletes either the Drs. reviews or George’s fake review account. You can see some other Dentist’s George reviewed in other parts of the country and as well as other types of businesses all over the world. Here’s another happy patient of Dr. Hopkin’s. Gloria – 54 Fake Reviews screen shot. Hmm weird. Gloria went to many of the same Dentists in other parts of the country that George did. That’s odd. … “

They call it “Reputation Management” ladies and gentlemen. A simple Google search is enough to make you vomit:


“Emergency“Surgery” (emergency surgery? what a sick and twisted nod to the patient care they are NOT providing ..smh)

Reputation Management Packages…The Silver Package
$2,997 fixed fee* …100% Money Back Guarantee — If Dentist Reputation Management can not push (aka bury) to page 5 of Google and beyond ALL the inaccurate and false online postings about you within 30 days (for existing “Preventative Medicine” clients) and 90 to 120 days (for new clients), we will refund 100% of the fixed fee. “

So for 3,000 bucks if one of “us” attempts to honestly forewarn the general public , this company will …”bury” …the post up to 5 pages back with fraudulent reviews! That’s professional…What a bunch of babies, they can dish it out but can’t take it.

They also have a tendency to go hand in hand with  auto or mechanic shop reviews. So our oral health is as ‘bout as important to them as a used tire.

It’s telling that a Doctor has to stoop so low. I would imagine anyone who does this is not a good dentist. Furthermore, it’s really stupid. Half of the time the only reason people go is because of the reviews, and leave negative ones because there seems to be all of these (fake) people singing their praise.

If you are a bad dentist, just get a whole in the wall office somewhere and be bad.

We understand, we can’t all be good at everything. But please, don’t trick people into going into your shop , knowing that you’re terrible…that’s real messed up.

We will use this rather cunning sign of deceit to identify and expose the Horrible Dentists in the future.


HOW CAN I SPOT FAKE REVIEWS? What to look for:

Well there are a few ways.

  • If you have the time just copy and paste a few of the “reviews” into a search engine. Be sure to take out the specific name of the practice , this will ensure that matching reviews for another practice will come up. If there are any, do NOT take the chance.
  • While searching for a dentist and looking at reviews, you notice that there are a LOT of 5 star reviews, and some 1 star reviews. Disgruntled Patience? Yes, but there is more to the story. A practice that only has 5 star reviews and one star reviews, with no middle ground,  should be looked at with suspicion. Unless the dentist suffers from some personality disorder that allows him to be great and terrible at the flip of a coin, it is safe to say that the excellent reviews are fake.
  • This is a sneakier tactic, and probably costs more than the bottom of the barrel management company: look for odd posts that subtly read like an advertisement. For instance the reviewer will say how long they’ve been going and then tell you what train stop to get there, how many blocks, steps ..etc. Some will even go to the point of giving kudos to everyone in the office. I ran across one that complimented the assistant though admitting that she didn’t meet her.


Most of us barely know our favorite Aunt’s middle name, why would these people know every single persons name in a dental office that they’ve gone to once or regularly (which would be twice a year)?  This is just a critical thinking conclusion, as normal people do not tend to write things like this. We assume that if a viewer is looking on the page with the address, that they can ascertain how to get the location.

Here’s an example using my local store :

weird review:

I’ve been going to my local bodega for 2 years. It’s only 3 blocks from the 34th Street  bus stop on the corner of Elm Street. The owners son, Mario, is very nice and friendly. There’s construction going on now, so be sure to enter in the back !

Normal review:

This is my local bodega. It’s not the best, but it’s cool. The prices are fair and I usually get a free piece of candy.

  • CHECK The FILTERED REVIEWS on YELP. Sadly , in my tragic dental ordeal – I was not knowledgeable enough to know how to use Yelp properly. I did not see the VERY small “filtered” reviews link. Had I seen it, I would have noticed 5-6 one star reviews. Unfortunately , the way yelp is set to filter ordinary reviews does not work so great for medical professionals. Unless we just have to let the free world know our every move – we are not so keen to review a dentist unless something terrible has happened. So new “real” users are kicked to the back, and fake ad agents, who have long active accounts, are left to run wild. Yelp should really do something about this.

13 thoughts on “Fake it ’till you make it: Fake Reviews

  1. Kim Henry says:

    The other side of the coin is some review services use algorithms that falsely delete very positive reviews. I had a patient who really liked my practice and wrote a great review on Yelp. Two weeks later, it was gone. An SEO guy said Yelp uses software that is super-skeptical of good reviews, and frequently deletes authentic ones!

    And as far as bad reviews are concerned, if an employee is fired from a practice for good reason, an option for revenge is always posing as a patient and writing a scathing review of her former boss.

  2. anything to weave a “well maybe” should, coulda, possibly woulda story to protect negligent dentist. right Dr. Henry?

  3. kimhenrydmd says:

    Personally, I don’t pay much attention to online reviews when looking for professional help. You should not either.

    Patients put so much faith in online reviews. What USED TO HAPPEN is patients TALKED to neighbors, coworkers, and other people they knew, and got recommendations for professionals this way. In other words, they sought information from people THEY KNEW THEY COULD TRUST. This was far superior to trusting the opinions of strangers, many with an ax to grind, on the internet. Any coward can post anything, no matter how slanderous or outrageous, anonymously on many online forums.

    What is sad is people really don’t talk to one another anymore. Neighbors in subdivisions don’t often even speak to their neighbors. Most people don’t go to church, which is an excellent way to connect with honest professionals.

    Yet today’s patients smugly think they are super-informed. They start with a stupid insurance list, which if anything, resembles a rogue’s gallery in the professional community. Then they cross-check these names on online reviews. Or they actually pay attention to some TV or radio ad, as if any professional couldn’t claim just about anything on air time they purchased for a big price.

    Of course, the disciplinary actions of dental boards are public information, and helpful. Do most patients even utilize these? Most do not.

    Patients are their own worst enemies. I have seen it time and time again. They are like sheep lining up to be sheared. Denture patients are the worst. They call the whole phone directory trying to find the cheapest dentures, and then cannot figure out why they can’t wear the damn things once they get them.

    I hang around dentists like me who would not cheat a patient if their life depended on it. I don’t see egregious practice that often, unless it comes from foreign countries. But then again, I don’t hang around dentist who prostitute themselves by signing on DMO, PPO, and Medicaid lists that make it impossible to turn a profit honestly.

    • Mr. Henry I can tell that you’re an older person and from the information I’ve garnered have lived in Georgia for a considerable amount of time. Maybe all your life? That’s quaint.

      But the reality of the world for persons under 35/40 is that finding resources has changed. While I agree with you and encourage people to ONLY visit doctors that they will get personal referrals from after this ordeal – a young person in a new city is not keen to ask their coworkers about who they go to see about their teeth. For whatever reason, there is a shameful connotation associated with needing a dentist that is not associated with other medical professions. Perhaps it is the condescending attitude like the one you’re displaying now that makes one hesitant? Same with gynecologist… but that’s a whole ‘nother box of gloves…

      Do your patients know that you think that they are their own worst enemies? Why don’t you tell them the next time they sit down – though you probably do.

      If you want to wax poetic about the “welfare” state of dentistry, our leave you to comment on fox new’s site or somewhere.

      All that matters in THIS interaction- is that you stick by your word to not charge malpractice victims for a testimony if and when they come to you. As you promised you would. In black and white.

  4. kimhenrydmd says:

    The fact that you consider it a “shame” to ask your coworkers about their dentist speaks volumes about your own dental care or lack thereof. It is no more of a “shame” than asking who their optometrist is, or their vetenarian is. Normal people go to the dentist every six months for preventive care, to keep their teeth and gums healthy. Do you? If so, how is that shameful?

    If you believe a dentist can make money HONESTLY treating Medicaid, your are not living in the US, you are living in FANTASYLAND. I know the business of dentistry with its overhead inside and out; you do not.

    My patients are by and large not their own worst enemies. (They made a good choice!)The great majority of people that choose their dentists by PPO lists, radio and TV ads, and online reviews are.

    • You just tried to shame me in your response. I don’t worry about if a dentist can make money treating Medicaid, it’s not my job to worry about how many yachts Denstist are acquiring.

      You need to find a dentist before you go to one. Up until becoming a malpractice victim, i’ve been very happy with my oral health.

      And no amount of dentist manipulation will change the fact that Dentist are running a muck unchecked. The review boards are a waste of time as dentists have taken OATHS to not “snitch” on each other (yeah, i know about that)

      Spare us your banter and just make sure you treat the patients you said you would when they come to you.

  5. kimhenrydmd says:

    Please share with me the “oath of silence” we purportedly take. Sure don’t remember taking any when I graduated, nor when I passed my first state board.

    And while you are at it, please explain why you think asking a friend or coworker to recommend a good dentist would be “shameful” to you.

    If you were really interested in improving dental care, you would be writing your state legislators and Board of Dentistry about corporations utilizing fake-owner dentists to front for corporate practice ownership. THAT is the real quality problem we have in the profession today- corporations running dental practices and coercing young graduates to overtreat patients.

    • You must a Republican. Because every suggestion you are making is about me improving the dental field by going to bat for dentist.

      That is YOUR fight. I’m fighting mines. And I know it upsets you.

      And we can go back and forth all day Kim. At this point, you’re only making yourself look bad. Don’t you have patients to treat??

      Put keep posting a proving ALL of my points.

  6. kimhenrydmd says:

    Running out of arguments, you turn to name-calling. Now tell me again who is making themselves look like a hatemonger in these posts?

    • Who Cares says:

      Exactly dr. henry! I am losing respect for this person’s arguments. And the writing is becoming more and more, how do i say this nicely… “ghetto” and I quote “Im fighting mines”. Stop while you are ahead before you expose your own self as being money hungry to stoop to these levels. honesty always prevail and you are no exception. Save yourself the embarrasment. You are starting to sound really unintelligent. Its laughable at this point.

      • the title says “putting them on blast”. I doubt you know anything about slang, but I think it’s safe to say with a title like that…
        this blog isn’t about discussing your latest 401k while lamenting on ‘Obama Care” out on the veranda.

        your veiled racist attempts are pretty transparent.

        you don’t like it- go elsewhere.

      • kimhenrydmd says:

        Reference the quote below, then remember this Rule #1 for Collectivists when debating an opponent: No matter how farcical or far-fetched, accuse your opposition of “racism.” This is the choice weapon they aim at learned people who argue with facts.

        Yet strangely enough, collectivists almost always favor government-mandated race preferences, so are de facto racists themselves. Go figure!

        I mentioned Obamacare because it actually increases the cost of medical and dental care thanks a 2.3% tax on suppiies and equipment on the manufacturing level. But lest you forget, criticizing anything the ObamaGod does, no matter how germane to the discussion, is “racism.”

        This is what passes for intellect in the Collectivist community!

      • I’m actually an independent.

        But, anyone going out of their way to talk about the welfare state, the collectivist state, and “obama” when the topic of discussion is completely different has a mind obsessed with looking to find others as the root of their problems.

        Your slip is showing.

        It’s ok. It happens often. But you probably shouldn’t be in a profession where you work with “other types” of people.

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