Fake Review Spam in the Dental Industry
In this well written article by CatalystEmarketing.com, we are provided beneficial insight into the deceitful and unconscionable practice of public manipulation used by supposed “Dentists”.
Though this blog is about marketing; the expose into the mentality of the Dental industry to lie and deceive potential patients is psychotic! This is a gem:
“Here are two of the many fake “patients” that left reviews for Dr. Hopkins: George with 172 Fake Reviews. Oh and here’s a screen shot for posterity in case Google deletes either the Drs. reviews or George’s fake review account. You can see some other Dentist’s George reviewed in other parts of the country and as well as other types of businesses all over the world. Here’s another happy patient of Dr. Hopkin’s. Gloria – 54 Fake Reviews screen shot. Hmm weird. Gloria went to many of the same Dentists in other parts of the country that George did. That’s odd. … “
They call it “Reputation Management” ladies and gentlemen. A simple Google search is enough to make you vomit:
“Emergency“Surgery” (emergency surgery? what a sick and twisted nod to the patient care they are NOT providing ..smh)
Reputation Management Packages…The Silver Package
$2,997 fixed fee* …100% Money Back Guarantee — If Dentist Reputation Management can not push (aka bury) to page 5 of Google and beyond ALL the inaccurate and false online postings about you within 30 days (for existing “Preventative Medicine” clients) and 90 to 120 days (for new clients), we will refund 100% of the fixed fee. “
So for 3,000 bucks if one of “us” attempts to honestly forewarn the general public , this company will …”bury” …the post up to 5 pages back with fraudulent reviews! That’s professional…What a bunch of babies, they can dish it out but can’t take it.
They also have a tendency to go hand in hand with auto or mechanic shop reviews. So our oral health is as ‘bout as important to them as a used tire.
It’s telling that a Doctor has to stoop so low. I would imagine anyone who does this is not a good dentist. Furthermore, it’s really stupid. Half of the time the only reason people go is because of the reviews, and leave negative ones because there seems to be all of these (fake) people singing their praise.
If you are a bad dentist, just get a whole in the wall office somewhere and be bad.
We understand, we can’t all be good at everything. But please, don’t trick people into going into your shop , knowing that you’re terrible…that’s real messed up.
We will use this rather cunning sign of deceit to identify and expose the Horrible Dentists in the future.
HOW CAN I SPOT FAKE REVIEWS? What to look for:
Well there are a few ways.
- If you have the time just copy and paste a few of the “reviews” into a search engine. Be sure to take out the specific name of the practice , this will ensure that matching reviews for another practice will come up. If there are any, do NOT take the chance.
- While searching for a dentist and looking at reviews, you notice that there are a LOT of 5 star reviews, and some 1 star reviews. Disgruntled Patience? Yes, but there is more to the story. A practice that only has 5 star reviews and one star reviews, with no middle ground, should be looked at with suspicion. Unless the dentist suffers from some personality disorder that allows him to be great and terrible at the flip of a coin, it is safe to say that the excellent reviews are fake.
- This is a sneakier tactic, and probably costs more than the bottom of the barrel management company: look for odd posts that subtly read like an advertisement. For instance the reviewer will say how long they’ve been going and then tell you what train stop to get there, how many blocks, steps ..etc. Some will even go to the point of giving kudos to everyone in the office. I ran across one that complimented the assistant though admitting that she didn’t meet her.
Most of us barely know our favorite Aunt’s middle name, why would these people know every single persons name in a dental office that they’ve gone to once or regularly (which would be twice a year)? This is just a critical thinking conclusion, as normal people do not tend to write things like this. We assume that if a viewer is looking on the page with the address, that they can ascertain how to get the location.
Here’s an example using my local store :
I’ve been going to my local bodega for 2 years. It’s only 3 blocks from the 34th Street bus stop on the corner of Elm Street. The owners son, Mario, is very nice and friendly. There’s construction going on now, so be sure to enter in the back !
This is my local bodega. It’s not the best, but it’s cool. The prices are fair and I usually get a free piece of candy.
- CHECK The FILTERED REVIEWS on YELP. Sadly , in my tragic dental ordeal – I was not knowledgeable enough to know how to use Yelp properly. I did not see the VERY small “filtered” reviews link. Had I seen it, I would have noticed 5-6 one star reviews. Unfortunately , the way yelp is set to filter ordinary reviews does not work so great for medical professionals. Unless we just have to let the free world know our every move – we are not so keen to review a dentist unless something terrible has happened. So new “real” users are kicked to the back, and fake ad agents, who have long active accounts, are left to run wild. Yelp should really do something about this.